Introduction

Jotform just held a live launch event for Enterprise 2.0, promising a "complete operations platform" for enterprise teams. After watching the presentation and digging through the features, here's what's actually new, what's repackaged, and how it stacks up against other enterprise form solutions.

What Jotform Enterprise Already Had

Before we talk about what's new, it helps to understand what Jotform Enterprise was already offering. The platform has been positioning itself as an enterprise solution for years with features like:

  • SSO and advanced authentication - Okta, Azure AD, OneLogin, etc.; multi-SSO integrations for larger organizations
  • HIPAA compliance - BAA agreements and encrypted data handling for healthcare
  • White-labeling - Remove Jotform branding, use custom domains
  • Team management - User roles, permissions, and access control
  • Dedicated infrastructure - Isolated servers for sensitive data
  • Priority support - Direct lines to support teams

These capabilities haven't changed. Enterprise 2.0 builds on this foundation rather than replacing it.

The Actually New Stuff

Redesigned Admin Console

Jotform consolidated scattered administrative functions into a single interface. Before this update, managing users, permissions, integrations, and assets meant jumping between multiple sections of the platform. Now there's one centralized hub.

Jotform's re-designed admin console

Jotform's re-designed admin console

This is table-stakes functionality for enterprise software, but if you're currently managing a large Jotform deployment, it should make daily administration less tedious.

Also available in: Fillout, Formstack, Cognito Forms

Jotform Insights

A unified analytics dashboard that pulls data from across Jotform's product suite - Forms, Apps, Workflows, Sign Documents, and AI Agents. You can build custom dashboards to track metrics that matter to your team rather than toggling between different reporting interfaces.

Jotform's centralized Insights view

Jotform's centralized Insights view

The value here depends on how much of Jotform's ecosystem you're actually using. If you're only using Forms, this doesn't add much. If you're deep into Workflows and Sign Documents too, it becomes more useful.

Also available in: Formstack (Suite analytics across their products), Fillout and Tally (analytics for their form products)

Draft & Publish for Forms

This feature lets you edit live forms without disrupting active data collection. Switch your form to draft mode, make changes, preview them, and publish when ready.

Jotform's draft & publish feature

Presentation of Jotform's "draft & publish" feature

While this might sound like a large and important feature, it's just solving a problem Jotform themselves created. Enterprise users can now basically turn off auto-publish, which is something most form builders have as default functionality.

What would have actually made this feature useful:

  • Branching (work on different, diverging draft versions)
  • Revision history within drafts (easily undo/redo small changes within drafts)
  • "Stash" changes for later if you need to quickly push a small live update while continuing work on larger revisions

For complex forms that need iterative updates, the lack of proper sandboxing limits usefulness. It solves the basic problem of not breaking live forms during edits, but doesn't provide the sophisticated workflow management that "draft and publish" might imply.

Jotform's draft & publish feature as seen during live demo

Jotform's draft & publish feature as seen during live demo

Also available in: Fillout (form versioning with revision history), Formstack (draft mode with change tracking), Cognito Forms and Tally (form updates are not pushed live automatically)

Search across all form submissions from a single interface rather than hunting through individual forms. This is genuinely useful for large organizations managing hundreds of forms.

One caveat: if you're using encrypted forms for sensitive data, this global search likely won't work across that content. The feature depends on submissions being indexed and readable by Jotform, which conflicts with their end-to-end encryption promise.

Also available in: Formstack (global submission search)
Limited in: Fillout, Cognito Forms, Tally (search within individual forms only)

Customizable Workspaces

Upload background images, set brand colors, add your logo. Your team's Jotform interface can match your company's visual identity.

Also available in: Fillout, Cognito Forms

AI-Powered Brand Kit

Upload your logo or paste your website URL, and Jotform extracts colors, fonts, and style elements to create a brand kit. This gets applied across your organization's forms automatically.

The "AI-powered" label is generous - this is automated color extraction and pattern matching.

For organizations with established brand guidelines, you'll likely get better results entering colors and fonts manually than relying on automated extraction.

Form Themes

Set a default form theme for your organization once, and new forms automatically inherit that styling. Saves individual team members from rebuilding brand standards every time they create a form.

Also available in: Fillout, Cognito Forms, Formstack
Not in: Tally (limited to personal style settings)

AI-Powered Organizational Templates

Create form templates with your branding baked in, share them across your organization. The AI component seems to be the same brand extraction mentioned above - once that's done, templates get styled automatically.

However, the results of AI-generated themes shown during the launch event were noticeably rough with the output looking barely usable.

Jotform's AI-generated brand kit design for forms presented during live demo

Jotform's AI-generated brand kit design for forms presented during live demo

Templates themselves aren't new. The automation of brand application across templates is the minor improvement here.

Integrated AI Chat Assistant

An AI assistant that can answer questions about your forms and help create new ones. The emphasis during the launch was on using natural language to generate form structures and query about form statistics across the workspace.

The limitation: creating the initial form structure is the fastest part of form building. The time-consuming work is configuring email notifications, conditional logic, workflows, integrations, styling, and payment processing. AI can't handle that setup yet, which is where the actual bottlenecks are for enterprise teams.

What This Really Is

Enterprise 2.0 is primarily a user experience refresh and feature consolidation. Jotform took functions that existed in various corners of their platform and brought them together with a cleaner interface.

Throughout the launch presentation, Jotform repeatedly emphasized that these changes came from customer feedback - "we built this because you asked for it" appeared multiple times. While this positions the company as customer-focused, it also functions as accountability deflection. If features underdeliver, well, that's what customers requested.

The global submission search is probably the most practically useful addition for teams actively managing large form deployments. The draft/publish feature addresses a real pain point but with more limited implementation than the name suggests.

Who Should Care About This Update

Large organizations already on Jotform Enterprise will appreciate the admin console improvements and global submission search. If you're managing 50+ users and juggling permissions across multiple products in the Jotform suite, the consolidated interface makes daily work easier.

Teams considering Jotform Enterprise for the first time should evaluate whether they actually need enterprise-tier features. Many organizations end up on enterprise plans because of a single requirement (usage limits, SSO, specific integration) rather than needing the full feature set. Make sure you're not overpaying for functionality you won't use.

Small to mid-sized teams (under 20 users) probably don't need most of this. The complexity of enterprise features often outweighs their benefits until you hit a certain scale.

Alternative Enterprise Form Solutions

If you're evaluating form platforms at the enterprise level, here's how other options compare:

Fillout

Fillout has been gaining traction as a modern alternative to legacy form builders. The platform offers unlimited forms on free plans and has clearer pricing than Jotform's contact-sales model for enterprise.

Fillout's no-code form editor

Fillout's no-code form editor

Notable features:

  • Clean, modern interface that feels less cluttered than Jotform
  • New product, Zite, for building custom applications with AI
  • Strong integrations with Airtable, Zendesk, Mailchimp, Calendly and more
  • Transparent pricing even at higher tiers
  • Store incomplete submissions to see where users drop off

Fillout works well for growing companies that need professional form functionality without enterprise overhead. Teams under 50 users often find they prefer the simpler experience and predictable costs.

Tally

Tally positions itself as the simple, free alternative to traditional form builders. While Fillout excels at integrations and professional features, Tally stands out with its privacy-conscious approach and Notion-like simplicity.

Tally's Notion-like form experience

Tally's Notion-like form experience

Strengths:

  • Completely free for unlimited forms and responses
  • Clean, minimal interface very similar to Notion
  • Capture unfinished form submissions
  • Made and hosted in EU
  • Data retention control with automated deletion of form submissions

If you like Notion, you will love Tally.

Formstack

Formstack competes more directly with Jotform at the enterprise level, with a full suite including forms, documents, and signing capabilities.

Notable features:

  • Mature admin center with granular permission controls
  • Suite-level analytics across products (similar to new Jotform Insights)
  • Strong compliance credentials (HIPAA, GDPR, SOC 2)
  • Workflow automation built in
  • Draft mode includes change tracking and version history

Formstack tends to be more expensive than Jotform but offers comparable enterprise functionality with arguably better workflow automation tools.

Cognito Forms

Cognito Forms offers a solid middle-ground option with some enterprise features at lower price points than Jotform or Formstack.

Notable features:

  • Organization-level management and shared resources
  • Advanced calculation and logic capabilities
  • Payment processing with lower transaction fees
  • New client portals and guest access features
  • One of the very few form builders that offer fully customized PDF printouts from DOCX templates

Cognito Forms lacks some polish compared to newer platforms but offers strong value for organizations that don't need the full enterprise feature set.

The Bottom Line

Jotform Enterprise 2.0 brings welcome improvements to administration and consolidates scattered functionality into a cleaner interface. The global submission search addresses a genuine need for large organizations. Other features - particularly the AI branding tools and draft mode - show more limited implementation than their naming suggests.

If you're already invested in the Jotform ecosystem with multiple products in use, the unified admin experience will be valuable. If you're starting from scratch or reconsidering your form platform, take time to evaluate whether you actually need enterprise-tier features or if a simpler solution would serve you better.

Remember - the best form platform is the one your team will actually use consistently. Sometimes that means enterprise features and centralized control. Sometimes it means getting out of the way and letting people build forms quickly without administrative overhead.

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